The Venture was started by Danish innovation corporation EcoXpac in 2010, Using the Carlsberg Group joining in 2015 to initiate the “The eco-friendly fibre bottle”, a undertaking in which Carlsberg and EcoXpac ended up collaborating on a first paper bottle prototype based upon recycled fibres. Creating a paper water bottle https://www.diigo.com/item/pdf/b5sxz/g08n