RBM is expected to support full in app payments soon, letting customers browse, select, and pay without ever leaving the message. This would remove one of the last remaining steps in the mobile purchase journey. Anantya.ai is already preparing brands for this shift by building payment ready message flows today. As RBM matures further, businesses that adopt it early will likely have a ... https://anantya.ai/blog/what-is-rcs-messaging/